Bauer magazine research.

Bauer;

Bauer is an independent company that produce many kinds of magazine for both genders from puzzle, TV listings to film and music magazines. For research and to help me with my magazine I am going to look at the music magazines which Bauer produce.

They produce three music magazines these are;
Kerrang
Mojo
Q
Kerrang is a multi platform destination, that put there music across via TV, internet the radio and in print. They play mainly ‘Rock’ music and describe there audience as being
‘individually minded, independent of thought and musically experienced, an audience defined by attitude, passion and loyalty’. This could suggests that they are a niche company. There ABC figures from July to December were 52.272, and they are the biggest selling weekly rock magazine. Kerrang is aimed at the age group of 16 to 24.
Mojo is a magazine what features ‘legendary bands and artists’ and they go a lot deeper into the music than perhaps what Kerrang does. They only have a magazine and a website, and have a average audience age of 24 to 36. Mojo describe there audience as ‘
'Discerning and passionate music aficionados’ There audience is predominantly male (72%) they also ‘see their passion as discovery without boundaries, genre and decade being secondary to quality.' This could also be seen as a niche magazine.
Q magazine describes there audience as 'Open minded experience seekers, the Q audience don’t define themselves by the music they listen to. Music is an important passion, but their love of music will never be to the detriment of their other passions, such as film, sport and comedy.' They sell best with the age of 24 up to 36, Q is also a multi platform business with a website, TV channel, radio station and print. They sell roughly 103,017 magazines a month.